This April Fool’s Day, IIT Bombay’s Mood Indigo played an unexpected prank! What started as the common ‘pick up money on the street’ prank turned into something that makes you think and take action!  What are you doing today to make a difference?

A few months ago, we saw a similar initiative taking place when Parle India had launched an ad campaign around Clean India. These type of videos drive home the message, and are more effective than showing a celebrity or a politician holding a broom. Let’s hope more organizations take this into consideration and pitch in to make our country cleaner!

 

[youtube https://www.youtube.com/watch?v=hM8fM43Bej0]

 

Mood Indigo, popularly known as MoodI or MI, is the annual cultural festival of the Indian Institute of Technology Bombay.